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Advertising Directories through Adword - ??

Discussion in 'Search Engine Optimisation' started by maldives, Jun 8, 2007.

  1. maldives

    maldives Affiliate affiliate

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    Hi,

    I have not tried and have not read many success stories. Successful directory owners please share your experience about advertising directories through adwords.

    Is it good?
     
  2. monetizer
  3. temi

    temi Facilitator affiliate

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    I have never done it :(
     
  4. gkd_uk

    gkd_uk Affiliate affiliate

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    Never done it either but it is worth a try
     
  5. OldWelshGuy

    OldWelshGuy Affiliate affiliate

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    You MUST know what you are doing, and have clear objectives. What are your end goals? signups? adsense arbitrage?
    Pos the objectives here and I will try to advise, but to say 'advertising a directory' is indicating to me that you are about to part with a boat load of cash for no return ;)
     
  6. rakib

    rakib Affiliate affiliate

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    No idea! Never use it, but planning to do so.
     
  7. maldives

    maldives Affiliate affiliate

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    I think that gives answer to my question indirectly. :D

    Of course the goal is to get more submissions. :deal:
     
  8. deluxdon

    deluxdon Affiliate affiliate

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    Never tried it in past but am thinking to use it with one of my directory.
     
  9. OldWelshGuy

    OldWelshGuy Affiliate affiliate

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    Then it is a simple maths excersice.
    1. set your rates. eg $10
    2. discover your conversion rate
    3. set your PPC value.

    e.g. if you are converting 1:20 @ $10 , then if you are paying more than $0.50 per click it is going to cost you money.

    Personally I would offer people an affiliate deal rather than try to attract via PPC.

    What keywords are you going to target?
     
  10. menj

    menj Affiliate affiliate

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    Is it a good idea to advertise through Adwords?

    - MENJ
     
  11. gkd_uk

    gkd_uk Affiliate affiliate

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    It depends on the type of website you have and your what your aim is
     
  12. OldWelshGuy

    OldWelshGuy Affiliate affiliate

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    EXACTLY.

    for adwords to work there has to be a measurable outcome.
    The methodology I have shown above states the basic principles of adwords/marketing. effort to reward.
     
  13. gkd_uk

    gkd_uk Affiliate affiliate

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    Great point Mauiman - rep added

     
  14. Lanre

    Lanre Senior Member affiliate

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    The problem is when you are on a tight budget how much can you spend before the you received the payment? Considering that the longer you stay the more you pay.
     
  15. menj

    menj Affiliate affiliate

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    I spend about USD200 every month on advertising for my directories...probably slightly more. This month it has gone up to USD400 because I am spending for both my directory and bid directory.

    - MENJ
     
  16. Lanre

    Lanre Senior Member affiliate

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    Cool Menj,

    The amount stated above is it just for adword or your general monthly budget. I spent close to 100USD this month to promote our hosting but the return on it is zere.

    Lanre
     
  17. menj

    menj Affiliate affiliate

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    For submissions to web directories and bid directories. Never tired with Adwords :)

    - MENJ
     
  18. Lanre

    Lanre Senior Member affiliate

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    I think you have chosen a more rewarding method. :)
     
  19. mrcrowley

    mrcrowley Affiliate affiliate

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    I've come accross at least 2 or 3 directories on adwords advertising for free 1 way links from their directories. I don't see what they can make from this, they don't even have paid options... Must have money to burn...
     
  20. maldives

    maldives Affiliate affiliate

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    Excellent points there! ;)
     

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