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Ad Groups VS Ads

Discussion in 'Pay Per Click' started by Randize, Jul 4, 2012.

  1. Randize

    Randize Affiliate affiliate

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    This is my second campaign at ad center promoting clickbank product, not getting good traffic at the moment. So far I've just got 1 click in about 12 hours. Average CPC is 0.33, and my bid is at 0.90 now with previous bid at 0.70, experiencing slight improvement in impression after the increase. My daily budget is at 100. Impression now at 230+

    Anyone know how much traffic I should be expecting (not sure how to look the data in google traffic estimator)? Some of my keywords are having 12k of local searches. When I check my ads in bing and yahoo, I just can't seem to find them, weird.

    Anyway my main questions to this topic is, I wonder how would you guys utilize ad groups and ads, and how do you go about split testing your ad? Using ad groups or ads?

    I've seen couple of people have tons of ad groups, which I'm not sure why they do that, but pretty sure for a very good reason.
     

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