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Ad Blocking - What to do?

Discussion in 'General Affiliate Marketing Forum' started by Linda Buquet, Mar 9, 2006.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    Contined for discussion from the 5 Star Blog.

    A couple years ago I wrote one if the 1st and most popular articles about <a target="_new" href="http://www.5staraffiliateprograms.com/norton-blocks-revenue.html">Norton ad blocking</a> and how it affects affiliate and webmaster revenue. I also did an article on the topic for the About.com Network: <a target="_new" href="http://marketing.about.com/cs/internetmarketing/a/norton2004.htm">Is Norton Blocking Your Internet Marketing Efforts?</a> Well the issue has not gone away but I guess we have all just become more used to the idea. However I think many webmasters and affiliates still would like to find ways around the problem so the free content they provide on their sites can result in more hard earned revenue. This new multi-part article series by <a target="_new" href="http://klbproductions.com/">Ken Barbalace</a> AKA KLB over at the Website Publisher Forums may provide some answers.
    <strong>
    <a target="_new" href="http://www.websitepublisher.net/forums/showthread.php?p=41478#post41478">Adblocking ? History, Impacts, Techniques and Countermeasures</a></strong>

    <blockquote>"As the topic of ad-blocking is huge, I'm going to break my discussion of this topic into several parts. This will allow discussion to take place while I write the next section. While I don't plan on giving people exact code to implement on their site, I will provide enough theory and explanation for people to design their own ad-blocking countermeasures by the end of this thread. Also for the purposes of this discussion I am going to totally ignore any and all issues surrounding popup/popunder ads and focus exclusively on on-page advertising (e.g. traditional banner ads).

    The reason I won't be giving out exact code is that in order for ad-blocking countermeasures to be effective, each site's code must be unique. If everyone were to use the same code to detect and block ad-blocking users, it would create too large of an incentive to expend considerable resources to defeat that one set of countermeasures. By everyone developing unique code sets that function differently, it creates too many targets for those who would like to circumvent ad-blocking countermeasures to reliably overcome."</blockquote>

    What do you think??? :confused:
     
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  3. KLB

    KLB Affiliate affiliate

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    The full version of this article has now been posted at http://www.websitepublisher.net/article/ad-blocking/ After some convincing by Chris and others at WPF I was finally convinced to write a complete article for Chris to publish instead of continuing my idea of handling this topic as a forum thread.
     
  4. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    Oh great Ken. Knew you were working on it, but hadnt checked to see if it was up. Thanks for all the work that went into it. We appreciate you!
     
  5. Eminem

    Eminem Affiliate affiliate

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    Firefox has a plugin which blocks selected ads/ banners on a website if this is what we are talking about :)

    Link to the plugin:-

    http://adblock.mozdev.org/

    Hope it helps :)
     
  6. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

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    No we are talking about how ad blockers block webmaster revenue. Webmasters create content and give surfers access to their sites for free. In exchange they hope to make ad revenue from advertising and affiliate programs. When surfers block ads they get access to the free content and cut the webmasters income.
     
  7. KLB

    KLB Affiliate affiliate

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    As Linda stated, my article was on how big of a problem ad blocking is for web publishers and how to detect and block users who are using ad blocking tools like Adblock.

    Many web publishers depend upon advertising to fund their efforts and enable them to purchase new content. By blocking ads users benefiting from content that publishered had to pay for to develop while denying publishers the ability to recoup the cost of development and distribution.

    My belief is that if users aren't willing to compensate me for the services I provide them, whether it be allowing my ads to display correctly or by purchasing an ad-free subscription, then they can not expect to benefit from my services.
     

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