Contined for discussion from the 5 Star Blog.
A couple years ago I wrote one if the 1st and most popular articles about <a target="_new" href="http://www.5staraffiliateprograms.com/norton-blocks-revenue.html">Norton ad blocking</a> and how it affects affiliate and webmaster revenue. I also did an article on the topic for the About.com Network: <a target="_new" href="http://marketing.about.com/cs/internetmarketing/a/norton2004.htm">Is Norton Blocking Your Internet Marketing Efforts?</a> Well the issue has not gone away but I guess we have all just become more used to the idea. However I think many webmasters and affiliates still would like to find ways around the problem so the free content they provide on their sites can result in more hard earned revenue. This new multi-part article series by <a target="_new" href="http://klbproductions.com/">Ken Barbalace</a> AKA KLB over at the Website Publisher Forums may provide some answers.
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<a target="_new" href="http://www.websitepublisher.net/forums/showthread.php?p=41478#post41478">Adblocking ? History, Impacts, Techniques and Countermeasures</a></strong>
<blockquote>"As the topic of ad-blocking is huge, I'm going to break my discussion of this topic into several parts. This will allow discussion to take place while I write the next section. While I don't plan on giving people exact code to implement on their site, I will provide enough theory and explanation for people to design their own ad-blocking countermeasures by the end of this thread. Also for the purposes of this discussion I am going to totally ignore any and all issues surrounding popup/popunder ads and focus exclusively on on-page advertising (e.g. traditional banner ads).
The reason I won't be giving out exact code is that in order for ad-blocking countermeasures to be effective, each site's code must be unique. If everyone were to use the same code to detect and block ad-blocking users, it would create too large of an incentive to expend considerable resources to defeat that one set of countermeasures. By everyone developing unique code sets that function differently, it creates too many targets for those who would like to circumvent ad-blocking countermeasures to reliably overcome."</blockquote>
What do you think???
A couple years ago I wrote one if the 1st and most popular articles about <a target="_new" href="http://www.5staraffiliateprograms.com/norton-blocks-revenue.html">Norton ad blocking</a> and how it affects affiliate and webmaster revenue. I also did an article on the topic for the About.com Network: <a target="_new" href="http://marketing.about.com/cs/internetmarketing/a/norton2004.htm">Is Norton Blocking Your Internet Marketing Efforts?</a> Well the issue has not gone away but I guess we have all just become more used to the idea. However I think many webmasters and affiliates still would like to find ways around the problem so the free content they provide on their sites can result in more hard earned revenue. This new multi-part article series by <a target="_new" href="http://klbproductions.com/">Ken Barbalace</a> AKA KLB over at the Website Publisher Forums may provide some answers.
<strong>
<a target="_new" href="http://www.websitepublisher.net/forums/showthread.php?p=41478#post41478">Adblocking ? History, Impacts, Techniques and Countermeasures</a></strong>
<blockquote>"As the topic of ad-blocking is huge, I'm going to break my discussion of this topic into several parts. This will allow discussion to take place while I write the next section. While I don't plan on giving people exact code to implement on their site, I will provide enough theory and explanation for people to design their own ad-blocking countermeasures by the end of this thread. Also for the purposes of this discussion I am going to totally ignore any and all issues surrounding popup/popunder ads and focus exclusively on on-page advertising (e.g. traditional banner ads).
The reason I won't be giving out exact code is that in order for ad-blocking countermeasures to be effective, each site's code must be unique. If everyone were to use the same code to detect and block ad-blocking users, it would create too large of an incentive to expend considerable resources to defeat that one set of countermeasures. By everyone developing unique code sets that function differently, it creates too many targets for those who would like to circumvent ad-blocking countermeasures to reliably overcome."</blockquote>
What do you think???