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$50k/mo with t-shirts in 9 steps.

Discussion in 'General Affiliate Marketing Forum' started by K, Jun 16, 2014.

  1. K

    K Administrator Administrator affiliate

    This was posted by the man himself Donald Wilson on his FB page and It's WELL worth the share.

    ---
    I make 40k-80k/mo with just these 9 steps. Read
    them.

    Here we go.
    Step 1) Pick A Niche
    There are a lot of niches out there, you will want
    to pick a passionate one that applies to a lot of
    people.

    (for this example, we will use dirt bikes)
    Step 2) Research Other Designs
    After about 3-4 minutes of Google searching
    for terms like "funny dirt bike t-shirts" I came
    across a page on Zazzle with TONS of proven
    designs. (some are even ones that our team
    created LOL)

    Here is the link to see them: http://www.zazzle.com/dirtbike+gifts
    (there are some pretty great ones on there,
    open it up, have a glance, then come back
    to this e-mail)

    Step 3) Create A Better Shirt Than What You See
    Are they funny shirts? Can you make a funnier
    saying? Is there a funny one with a terrible design?
    Could you make it better?

    I'm not saying to copy anyone. Please don't do
    that. But, please do what every other competitive
    industry does... look at what's working, and do it
    better.

    Step 4) Put Your Shirt Up On Teespring
    (easy step)
    Step 5) Run An Ad To Your Shirt
    Keep it simple... save the photo of the default
    T-shirt from Teespring. Use it as your ad photo.

    Use the following as ad copy...
    --
    * JUST RELEASED *
    Limited Edition T-shirt
    Get yours here: [LINK-TO-TEESPRING-URL]
    Not sold in stores, this will sell out.
    --
    (NOTE: Chris Blair gave this ad copy out in my laboratory
    group and I wanted to credit it to him, it works.)

    Then, add your targeting. Remember - celebrities, events,
    and brands in the niche are a great place to start.

    Set your ad budget to $50.00/day (you don't have to pay
    that much, just set it there)

    Submit your ad.
    ----
    That was a longer step, but it's not a tough one.
    You can do it.
    Step 6) Watch Your Data Come In And Adjust
    Unless you have sent 50-100 clicks to an offer, you
    usually do not have enough data to tell what's going
    on. So don't judge things too prematurely

    CTR, Clicks, Frequency, Audience... all this is relative.
    What matters is ROI.
    After 50-100 clicks, if you're not making more than
    you're spending (projected return), then turn it off.

    If you are getting a return, leave it on.
    (and then you look at scaling)
    ---
    At the core if you follow these six steps. You can
    build an entire t-shirt business. It's not a perfect
    model, or automated, or new... but it WORKS.

    If you're struggling to get campaigns up and hit
    your goals, follow those six steps.

    Don't overcomplicate it with more steps. Just
    get after those six steps and get some campaigns
    up.

    (still read them so you know where you're headed,
    but, don't overcomplicate it past those six steps)

    Now...
    Once you've completed those steps you now
    have a few things to your advantage.

    1) you've proven the niche
    (you know you made money, so you know this
    niche is at least worth spending time on)

    2) you've proven your targeting/data
    (you should have a pretty great idea of what interests
    are converting the best from your first design win for
    the niche)

    So... what next?
    Step 7) Take Your Proven Audience And Go
    One Layer Deep

    What exactly does that mean... right?
    Well, since we are using the dirt bike example
    let's go with that.

    I first proved my audience/niche with this tee..
    Here: http://screencast.com/t/GwFzUlCJnPu
    Then, I added a "gender layer" and put one
    out specifically for males.

    See it here: http://screencast.com/t/mHKkiIMoMa
    There are a lot of layers you can try. Gender,
    state, or a combination.

    Then... if that works, move on to...
    Step 8) Add Another Layer And Do It Again
    And in the dirt bike niche... it did work. The
    above one is made for males, so we did two
    simple tweaks and profited again.

    Tweak 1 - We changed the phrase "I Ride Dirt
    Bikes To Meet Women, Nurses Mostly" to work
    for women.

    So the new phrase reads "I Ride Dirt Bikes
    To Meet Men, Doctors Mostly".

    Tweak 2 - We took all the same targeting that
    was already proven, and targeted women instead
    of men.

    Here's what it looked like: http://screencast.com/t/GkgLHv9WC
    So... with only two little tweaks, we were able
    to sell tons more shirts.

    Then you take it a little bit further
    Step 9) Move The Same Strategy "laterally" To
    A Similar Niche

    Move it laterally?
    What I mean is... think about what niches are
    very similar to the one you're in.

    Similar to dirt bikes? 4 Wheelers and Street Bikes
    Similar to pit bulls? Rottweilers and German Shepherds
    So... to stick with the dirt bikes niche.
    What we did was again make 2 tweaks...
    Tweak 1 - We took the "This guy rides dirt bikes
    to meet women, nurses mostly" design, changed
    it slightly to the phrase "This guy rides street bikes
    to meet women, nurses mostly".

    Tweak 2 - We took the same targeting structure as
    before and changed out the dirt bike celebs, brands,
    and events with street bike ones.

    This is what the tee looked like: http://screencast.com/t/xyDFIfRIN2
    Launched it, sold about 100 shirts in a brand new
    niche without much effort.

    --
     
  2. monetizer
  3. K

    K Administrator Administrator affiliate

    Continued

    I hope that all makes sense. After those steps
    I start to build out fan pages, lists, groups, blogs,
    etc... but you don't want to do that until you have
    proven a niche with some winners first.

    So to conclude... the keys to making it work are...
    1) Don't reinvent the wheel - do what everyone
    else does in any other industry - research what's
    working for others, then do it better.

    2) Follow this step by step plan - don't fall in love
    with a design you like - your traffic may not like it.
    Let the numbers decide, after 100 clicks, if you're
    not making money, turn it off and move to the next

    You've got the plan.
    Keep it simple, follow the steps, and get up some
    campaigns.
     
    1 person likes this.
  4. KSixJeremy

    KSixJeremy Moderator moderator Affiliate Manager affiliate

    GREAT bit of info here. I like it! Any other insight from this guy?
     
  5. jososcar

    jososcar Affiliate affiliate

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    Thanks for the share!
     
  6. hedonistic

    hedonistic Affiliate affiliate

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    So he just used paid ads? Or did he market them through his social pages as well? All in all, simple technique but seems very effective. Thanks for sharing.
     
  7. servandosilva

    servandosilva Moderator moderator affiliate

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    Paid Ads. But you need Fanpages to create newsfeed ads, with or without fans.
     
    1 person likes this.
  8. xatamgia

    xatamgia Affiliate affiliate

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    Amazing, Thanks for your effort.
     
    Last edited: Jun 20, 2014
  9. srijon

    srijon Affiliate affiliate

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    I did all these.. but unfortunately it did not ork with me.... did not get a single Sale with all my 10 campaigns :(
     
  10. JonClkim

    JonClkim Affiliate affiliate

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    lol they always make it sound so easy - there are a few details left out crucial to campaign success especially with ad reach being limited on fb more and more these days :p
    fun little read though - huge for those just starting
     
    1 person likes this.
  11. srijon

    srijon Affiliate affiliate

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    Agreed..
    Yeah, Exactly :D
     
  12. eboler

    eboler Affiliate affiliate

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    Your business plan would be perfect if you had your own branded store that carried all sorts of promotional items for business, not just T-shirts. No minimum quantity means you don't lose any sales waiting for the crowd to buy enough and then keep waiting until after they're printed and shipped to get your profit.

    Here's a video that explains the whole program: White Label Custom Printing Business

    The reason I'm posting this here is NOT so you can spend more money on another program. I already did that but I know I won't have the time it takes to do anything with this. I'd rather give away unlimited stores than let it go to waste especially now that you have a business plan to follow.

    If anyone is interested in running their own store or two or three, please don't be shy. I'm not selling anything - your only expense will be your own promotion and advertising costs. Make a post here and think about forming a sub-group right here in this forum so you can help each other. That's what forums like this are for, right?
     
  13. affiliate

    affiliate Affiliate affiliate

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    awesome share OK!
    fb lead cheif, lead jacker fan graph id scraper, targeted email scraper etc.. Also all about niches and designs
     
  14. abajan

    abajan Affiliate affiliate

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    K, for some weird reason the links in your OP are all pointing to Facebook and every time I click them I get an FB notice stating, "Something Went Wrong ... Sorry, there was a problem with this link ...". Anyway, I did a workaround of copying the text of each link to my browser address bar to see what they were meant to point to.

    Just thought you should know.
     
  15. otakosong

    otakosong Affiliate affiliate

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    thanks for the share.... :)
     
  16. K

    K Administrator Administrator affiliate

    Don's Facebook and group pages got removed.
     
  17. abajan

    abajan Affiliate affiliate

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    Ahh yes, of course. Makes perfect sense. Why didn't I see that? lol
     
  18. PressureCooker

    PressureCooker Affiliate affiliate

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    Great post with detailed info, thanks for sharing!
     
  19. Snoop

    Snoop Affiliate affiliate

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    Still no sign of Don?
     
  20. Hoang10

    Hoang10 Affiliate affiliate

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    Hi ! Thanks for the share.

    I have a question, where do you paste this :

    "* JUST RELEASED *
    Limited Edition T-shirt
    Get yours here: [LINK-TO-TEESPRING-URL]
    Not sold in stores, this will sell out."

    Because FB won't let me put a link in any description. (two special chararacters in a row)

    Thank you !
     
  21. servandosilva

    servandosilva Moderator moderator affiliate

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    It's an image PPE ad. You can put the link on the text field without problems.
     

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