10$+ EPC with list building via Facebook ads
This is Sidd from AdUncle Affiliate Network. We are a CPA network based out of US & India. While some exciting stuff is happening at AdUncle Office, I took out time to write a case study for you guys out here. I keep on testing stuff with a lot of advertisers and networks across. Certainly Im not here to push you to join AdUncle and run my offers but for knowledge sharing in this great community.
I had a small success this week over new strategy and i would like to share the same with you. Its always a visual treat to see a 10$+ EPC on any of your campaigns. I am getting close to that for third day now ( around 8$ EPC now ). Of-course I wont share all the cards, but would try to get you the Big picture of what and how i did.
Yes, the offer is a traditional Re-bills offer. I had been reading about list building for quite sometime now. So this was the time I had a good experience with it. Below is what I did :
Method
1) Researched and Researched for the offer, the niche, the competitors etc. using follow.net. Spent around 3-4 days doing it, till i Have mastered every bit of it. Talked to some people who have been using the product, took their feedback , their problems, what do they expect, what better can be done & who they think is this product best suited for. So had prepared around 10+ articles for knowledge sharing between the community that uses this product by now.
2) Tried my luck with quick list building with Facebook ads, Did create a squeeze page and add a two field opt in form using Aweber. The landing page of my Facebook ad campaign was this squeeze page. In around 50$ spent on fb ads, i was able to gather around 400 email addresses, all Opt In. Had created a PDF and users wanted to download that. Therefore they did opt in to download.
3) Started sending emails using auto responder.5 emails per week. 2 out of them have been promotional stuff with link to a sales page.
Now here is a catch to the tracking, I was counting up how many people actually click on the link of sales page and then finally purchased it & have been always trying to optimize it. I could have used the normal affiliate link inspite of a landing page, but i really wanted to make my audience desperate to get that product and wanted to convince them as much as i can. I used fiverr to get a video made up too and did put it on the sales page.
Here is the result, 19 clicks gave me 5 sales with an EPC of 10$+ , this has been possible just because of that landing page. It took a while to stabilize the whole process.But now once things are stable, Its easy optimizing and scaling up.
Hope you this adds up value in some sense. Cheers !
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