Excellent case study, being creative and doint out of the box definitely yields results. Also shows how powerful facebook retargeting is, I have developed a method as well which allows me to use Retargeting Pixel for CPA offers, works like a charm ;)
As Franklin said above, am curious if your method is a consistent earner. I say this because FB has limited organic reach a long ago for FB pages, but would love to hear from yousince you said you promote via groups.
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