One thing with banners that's always worked for me has been using generic banners + direct link to mobile subscription offers. Give it a go, and also, as you've already done, run in tier 3,4 geos.
This is not always good.. Being a top bidder will most of the time be more beneficial because it enables you to unlock premium placements. Imagine this scenario:
Person 1: Bids $10 CPM, spends $200, loses $150. collects data on best performing placements, and creates a whitelist campaign where...
If the offer is guaranteed to work on pops (which your AM should inform you of) then you should start mass testing landing pages to get the best one, once you've done that, start mass testing offers, test other offers from mobidea, and offers from other networks. Once you've pinned down the best...
These things happen from time to time, you just gotta deal with it, I suggest you start with a new GEO, a 3rd or 4th tier geo (think africa, asia, some parts of europe, latam, etc). Just keep trying.
Awesome job so far, just make sure to not lose your drive if things don't go the way you planned them to go as fast as you think, if you keep at it, it will eventually come.
On the large spectrum, sure, carrier traffic is better - but for example when I ran an AV campaign in an asian country the wifi traffic was 10x larger in volume and 3x cheaper than carriertraffic and was still converting at around 2-3%.
Okay, I'm back.
I'll post what I did for the first week, as this was the most difficult period of the campaign.
Day 1: Launch.
I had set up 8 landers and 2 offers.
I let these run for a couple of hours before optimizing them.
These were the stats for the first 5 hours:
Landers:
Offers...
Good job on getting green!
Now it's time to test different bids and up the cap so you can see if different placements will perform like the ones you've had green on.
Also, don't judge a landing page for it's CTR, it's the CR + CTR you should care about, a lander might have 70% CTR, but 0% CR...
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