Nowadays the customer experience is very important, it is more and more difficult to stand out. Very important points that we should pay attention to. I would also add personalized content for customers, e.g. personalized emails, push notifications or live chat.
I also recommend CDP software for eCommerce. CRM is definitely not enough now. As we wrote on our blog, with the data being handed back to customers, the only way for marketers to survive in the new, cookieless world is to successfully manage first and zero-party data, and to get it done...
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