I don't think that's unusual.
Are you testing your ads?
Changing the copy, imaging and CTA?
Targeting options?
You need to try a huge amount of different variables before you find a winning formula.
Twitter is such a powerful tool.
I think the key will be getting influencers in your niche to follow you and retweet your links.
Someone with good influence scores on Klout, Kred and Peerindex will help you build trust, followers and most importantly, clicks!
I think building a micro...
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