What a very vague question. Understand how your offer works first. Are you looking for Leads? Sales? or just views? there are different types of traffic.
It all depends on how you optimize your campaigns. No matter how good the network is, if your campaign setup, ads, and targeting are all over the place then naturally you wouldnt have any leads or conversion. Also you might want to consider bot presence in traffic. So track it down. Do tests and...
Dustin Barruela submitted a new resource:
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I go for CPM. because its cheap and can be accurate as well. Clicks may also differ depending on how compelling your ad is.
Its also worth to note that in terms of budget. Say you have like $5000 for your ad spend. If you put that on CPC at $1 it would bring you 5,000 clicks.
On CPM though...
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