The thing with SEO vs PPC is how fast you want to see results. SEO is better if you are looking for the long run and you should always try to have at least some basic SEO in your site. PPC is better for fast results.
For your site, I think the best PPC platform would be Facebook, Google and...
The way to make money from PPC is to drive people to a website, and offer them something to buy, If you have a product you can sell it or promote as an affiliate, with PPC you need to be careful with your ROI. To find the best affiliate options I suggest using Clickbank and sort the gravity find...
Always try testing different things, if you are going to use facebook, use different pictures to see what works best, the same with bing, change the text on your ads, the order. simple things like this can have a huge impact, and you donñt even need to have extra budget
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