Yes, "the money is in the list" is a well-known IM maxim, but that doesn't mean you must blindly follow it. Plenty of people successfully do PPC while ignoring list building altogether.
List building is best suited for long-term verticals (i.e. verticals you can and will stick with for a long...
Firstly, you will need to focus on just one area--either CPC promoting CPA offers, or list building and the myriad ways you can gain subscribers.
As far as choosing an offer, the less experienced you are, the less the offer payout should be. So, the guy who gave you the advice on $1 offers is...
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