pay for each click on your ad --> YES
traffic to landing page.
You must add privacy policy page in your landing page (Linked at the bottom of the LP). If you want to approve your campaign in google adwords .
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
PPC ADVERTISING Networks :
google adwords
facebook...
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