The best way to promote the website is by doing the Search Engine Optimization.
1. It Improves the Website ranking in the Search Engine Results Page.
2. Brand Awareness.
3. Reachability.
4. Traffic and Sales.
In my opinion, SEO(Search Engine Optimization) is better compare to PPC(Pay Per Click). The SEO will give you organic-results(It will take time and Free/Unpaid one) where as PPC is Paid one(Instantly you will get results).
Both, SEO and SMO important for Business. If you have time on your side means then go for SEO(Search Engine Optimization). If you don't have the time on your side and you want brand awareness means go for SMO.(Social Media Optimization).
The some of the good ways to increase the quality back-links is first we have to check the Domain Authority, Page Authority, Trust-Flow of the website and we have to do contribute some good stuff which should be useful for the user. The Some of the techniques are:
1. Directory Submission.
2...
The Some of the good Off-Page SEO techniques are:
1. Blog Posting(Content should be Unique and Relevant).
2. Forum Posting.
3. Directory Submissions.
4. Guest Posting.
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