Well, there are several hints behind testing push as for me. First of all you gotta begin with the offer. If you have a proven offer with relatively easy conversion - that's half done business already. Geo is not so important in fact, I would only suggest to avoid most expensive geos and the...
there is a bunch of self-serve platforms where you can get push traffic with cpc model. It's fair enough there if you target fresh users and keep an eye on the optimization process. And you gotta find a sweet spot with the bid for price\quality ratio. guys above mentioned megapush, but they are...
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