I can belive they 'estimate' feature is just broken. It's really not that trivial to implement that right, maybe talk to your AM and ask for some internal stats, like how much traffic is really avaiable and what is their current avarage cpm?
Usualy when we have numbers on both sides we run a campaign for one full calendar day to have proper numbers, so that's basically half day + full day + half day, so both ends of the stats are covered. And when you compare stats always mind the timezones, they can be tricky when you have like 10...
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