It is not possible to judge a test by the number of impressions or visits your camp received.
Let's say you are launching a camp in US and your paying $1 CPM, you are going to get traffic so that your budget will be consumed, but you are bidding tool low and so you'll get poor quality traffic...
It is important to keep a close eye on campaign visits and landing page click-through rate when using landers. This will help a lot on understanding the quality of your traffic.
Look for low ctr, high ctr operating system versions, user browser agents and non converting or negative ROI...
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