Generally you should start with something that's "proven" to work, landers, banners (make sure to modify them, not just copy paste) and offers. For landers & banners, use spy tools and see what's running for some time and has received nice volume. For good offers, just talk with your AM and see...
Hard to say without more info. Are you running banners, pops? There are different kinds of mobile ads. How many offers are you testing, what are the payouts, GEOs? There are a lot of variables and there's no one-size-fits-all answer.
Try testing more landing page styles and offers, focus on...
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