Like everyone else said - it depends on your niche, the age of your audience, and your website. If you have a "serious" ecommerce website, for example, you won't go around using funny content on your landing pages. You can use a light dose of humor if your website targets a younger audience...
Great tips, can't help but agree! :) I especially love the idea of including any relevant information that you can in your writing. You don't want your readers to go anywhere else!
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