This is true at this stage, but the commercialization of TK will come very quickly, and in China it took only two years to change the habits of users, who no longer see it just as an entertainment tool, but see TK as an app that combines entertainment as well as shopping.
Yes, TIKTOK has not yet built a business ecosystem outside of China, which has led TK users to use it only as an entertainment tool and ignore its business nature, which is the main reason for the low conversion rate. If you decide to get traffic by posting videos, then you need to pay extra...
If you want to run a marketing campaign on TK, it actually has many ways to play. For example, you can post short videos and then open it up to commercial users (which is free) and put up links on the homepage to get traffic. Of course, this requires some skills, for example, if you decide to...
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