Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP...
Things that are not in our control are:
1. Google quick ways to crawl your website
2. How the people are searching your ads and site content
3. Competitors activities
4. Ranks of keywords
5. Getting high-quality backlinks from high authority sites
6. Websites attacks
7. Technical errors
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