Paid traffic is helpful when you urgently need traffic, while you need to wait alot if you want genuine and free traffic, you will find more people who are interested in your post in free traffic..
It depends on what type of marketing you are doing, generally free traffic needs lots of efforts and its time consuming too....while paid traffic needs less efforts......but you need to spend lots of money on it ......but i think you can generate more profit if you have free traffic..because you...
I think reddit ,twitter, facebook, google plues etc gives high quality traffic ,you just need to post those thing as much as possible and work on it daily ............
I think when it comes to CPI campaings then ,installs have more volumes and profit than subscription campaigns, but i think you can subscription campaigns also gives more volume and profit..if you have worked on it properly.....
I am personally reading this 2 books, "BrainFluence (By Roger Dooley)" and "Getting everything you can out of all you'hv got" it helped me alot to work in market with great strategies.
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