I think you will have to be a bit more informative. Are they dropping to a lower position in the search engines?
Maybe you've stopped building backlinks?
Well if the site was loan.com, then I wouldn't sell it. If it was mypaydayloans.com, then I would sell it.
Quality of the domain, how far the development is on its way and the potential of the site is what would decide it for me.
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