Of course it is compulsory if you want your website to be promoted.
And one thing you need to note is that, every well promoted site has undergone SEO knowingly or unknowingly.
For example: Maintaining good keyword density, using keywords for internal p
Social networking on Facebook, Twitter, Digg, Stumbleupon, etc. will help you.
and use interesting articles when you do article submissions.
Also create web pages and link them to your web site.
SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.. Search engine marketing has a wider range. While SEO is a basic and very...
Of course it is compulsory if you want your website to be promoted.
And one thing you need to note is that, every well promoted site has undergone SEO knowingly or unknowingly.
For example: Maintaining good keyword density, using keywords for internal page urls etc
Directories are places on the net where websites are organized in certain(mostly category based) criteria.
When searching on category basis these directories help you when searching on category basis.
There will be a negative effect on the website a the number of outbound links of a page increases. Also, link cancellation will be done by the search engines when you are reciprocating the links. This is the main reason many don't prefer link exchange.
Blog Directory Submissions, Search Engine Submissions and Theme related One way linking. More preferably you perform article submissions.
Softwares are also available on the net. Google for them. You will get it.
Social bookmarking
Social bookmarking is also a part of SEO. And I think you cannot compare them. More over coming to PPC, I would bow to its traffic generating capacity.
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