I noticed the most successful websites that have affiliate programs have multiple landing pages. I won't call names, but I am just noticing an observation. The more exposure you receive the higher chance you have of your site and affiliate program doing well. That being you offer a quality product.
I would only submit my site to the search engines when I make major changes to my keywords, description, and title. And anyway google's bot will crawl your site periodically.
To my understanding the more people you follow the more people will see you and want to do the same. Pretty much it's a circle of people following one of another for the same purpose: more exposure.
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