Keeping your pages specific to a particular subject so you can optimise for certain phrases throughout a page - titles, H1 tags, alt img, metas, copy etc Writing good copy that makes sense for your site visitors as well as being optimised for the search engines Creating targeted keyword lists...
Social marketing is definitely on the rise, and can be employed very effectively as long as you choose the right social sites for your brand, products, company, target audience etc. Oh, and learn the rules! Some sites are really callous towards out and out marketing. Social network sites are...
One of the problems with using high ranking article sites is surely that by placing it on that site and also your own, you stand to upset search engines with duplicate content? It is OK to spin articles so they are 40% or so unique but if you just wrote articles and included them in your site...
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