It only works if it is done correctly.
If all you do is send promotional emails to your lest then, no, it will not work.
If you send them real good information and how-to's designed to help in whatever niche you are in the you could see great rewards.
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Attention: "role based name" email prefixes such as support, webmaster, info, contact, forum, service, affiliate, admin, traffic, partners, marketing, etc., for our member accounts are not permitted. They are acceptable for a vendor listing, but not for the member email. This is due to bulk email processors scrubbing them for delivery due to extremely high bounce rates. Please apply for membership using a personalized email prefix. Something like bob@xxxxx.com.
If we discover you signed up with a role based name we will give you only one message to change it. After 3 days your account will be removed if the email is not changed.