Thanks. But I am not sure that is correct.
I have CRT as well that I have to use somehow.
Also this is another formula that I have to use:
CPA=ad campaign cost/[number of impressions x CTR x CR]
Take a look on wikipedia formula for CPA and examples.
I have to calculate CR first...
This is the problem:
210,334 impressions, CTR 0.53% and 32 leads. The bid/price is $0.14 per 1k impressions.
I need to calculate by CPA value (lead related value).
Please provide me the whole process.
Many thanks.
PS I have exam tomorrow.... :D
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