For popunder landing page optimization, at what point do you move on to something else? 5% CTR? 10% CTR? 60% CTR?
What makes you feel satisfied with the optimizations you made in your landing page and motivates you to scale the campaign?
I'm new to in app display and made a test with Airpush & Startapp for a CPA sweepstakes offer ("Win a device US", single opt in with email).
The ad copy I used clearly specified "Enter your email to win" and got a high CTR (20% for interstitial). However, it generated 0 conversions. None. I...
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