One of the most straightfowrawd ways is to grow your social media account as soon as possible and use it as a platform for your deals.
Find your audience and grow it. Targeting is also extremely important. If we talk about platforms like LinkedIn, then targeting is the key because you can...
i would say a healthy combination of both
PPC can also work for long terms if you constantly work on your ad campaigns optimization, like doing kw research, monitoring search terms reports, checking if you target the right audience, basically a lot of A/B required and a lot of time investment...
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