Exactly Business reputation is a key factor in a business . Each an every act and each an every customer affects to the business reputation . Even a business offers a good product but lacks business reputation it will be hard to face business competition overall.
It a good marketing technique if the business is a startup inorder to create brand awareness and attract new customers and specially to place trust among customers
Its basically the same in most cases but sometimes it will be different since home page is the main page but landing page can be the home page as well as any other page
It depends from website to website based on the use of the website . But I feel both are important If seo is not done design is good , low visitors and if design is not good and seo good , low no:of customers
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