The Worst Possible Outcome in SEO: “Pogo-Sticking” ... Pogo-sticking, in SEO, is a term coined by Google. Pogo-sticking is a term used to describe what happens when a user enters your site from a search engine results page (SERP) and then exits your page, going back to the SERPs.
Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.
A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. ... PBNS stands for 'PBNSite', referring to a website that is part of your private blog network.
RankBrain is a component of Google's core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to search engine queries. ... By discerning this true intent, Google can deliver more relevant results.
Competitive Analysis. Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.
You can think of an SEO Audit as an evaluation of a website that grades the sitefor its ability to appear in search engine results pages (SERPs). Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page's search...
LinkCollider is a SEO tool that uses link building and social media sites to help you grow your online business, personal blogs and social media networks. Our system serves as a link between site owners who would want to get better SEO, more website traffic and social media shares.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results
A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they're more specific and often less competitive than generic...
Domain extensions, also known as Top Level Domains or TLDs, are the suffixes or the last part of a domain name - the letters that come after the dot to the right of any domain name. For example, most URL addresses end with .com - this is an example of a domain extension or TLD
Pay-per-click (PPC), also known as cost per click(CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page
The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase blog traffic and Google Page Rank. That's why SEOprofessionals include SB in their search engine optimization...
An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of the site navigation. ... This Sitemap can also be created in XML format and submitted to search engines so they can crawl the website in a more effective manner
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