Media buying (also referred to as display advertising) is simply a fancy word for purchasing banner ad space on a website, a network of websites, or an ad exchange network.
Media buying can be as simple as buying banner inventory on a website directly from the website owner or buying banner ad...
Decide what type of video you are going to make. Is it going to be an entertaining video, an informative one, or a mix of the two? Is it going to be a person speaking into the camera, a slideshow with a voice over or a how-to video showing viewers various steps in a tutorial? All of these types...
The first thing you’ll need to do is to identify your audience. Who are you marketing to and why do they need what you have to offer? Find out more about your intended audience and their demographics. Be clear about the message that the video is going to send out. If you’re already doing other...
Pay-per-Call is referred to as a ‘bridge’ between online and offline advertising, because unlike Pay-per-Click it extends beyond online advertising - it can be used Offline (in traditional media such as print, TV and outdoor). Pay-per-Call is also available to businesses that do not have a...
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