What comes to mind when you see the term “SEO“? Where do you focus all your energy when you’re trying to improve your search rankings?
Most people focus a large proportion of their time on “keywords” and not much else.
However, if you’ve been working diligently on keyword optimization but are...
Howdy SEOers! Doesn't time fly?
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help...
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
For search marketers, knowing the...
With the release of several major upgrades to its algorithm, Google changed the rules for SEOs everywhere. Instead of ranking well for using dark tactics, sites were penalized. Some companies woke up one morning to find their websites had completely fallen off the radar. Since these major shifts...
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