You just need brand promotion for generating traffic and social media is one the best medium to getting the traffic, so simply go with that, i hope will understand.
If you want to buy traffic for your website then you can find lots of social site to pay for traffic, you can also pay for google traffic at the google ad-words.
You want to send mail in bulk then mailchimp is the best option for you, if you are sending more then 2000 per day then i suggest you mailchimp in paid. this is one of the best tools for bulk emailing. just try it.
Incentive is based on extra income, if you are able to do that then it will be beneficial for you but i believe on fix and own business for unlimited money.
According to me software words not exist in SEO, you can say best tools for website, if i am wrong pls tell us the name of software which is used specially for SEO.
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