Below are links to some of the most important resources for search marketers:
Google Hummingbird.
Google Mobile Friendly Update.
Google Panda Update.
Google Penguin Update.
Google Pigeon Update.
Google Payday Update.
Google Pirate Update.
Google EMD (Exact Match Domain) Update.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keywordpertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.
Soft 404 errors. Usually, when someone requests a page that doesn't exist, a server will return a 404 (not found) error. This HTTP response code clearly tells both browsers and search engines that the page doesn't exist. As a result, the content of the page (if any) won't be crawled or indexed...
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