You are right, for CPS offers, desktop is better.
Bing now has an option to reduce tablet and mobile bids by -100%. This way you can only focus on desktop.
This is a lifesaver because even at -20% reduced bid from tablets, its still a majority of my traffic and a waste of money.
1) My quality score is 7 and up.
2) I use ad groups with the same ads for all ad groups.
But if you do enough testing, you will see that certain ad groups converts a lot more than the rest. Some might even be wasting your money, with little to no conversion.
You can track conversion per...
1) I see what you mean..
An EPC of say 3.26 is much better than an EPC of .56
But what I'm saying is, I can stil have an EPC of .56 and still do well. So It does not really bother me that much.
2) I know broad is cheaper, and has more volume, but it also has highly Untargeted traffic. With...
I used to do email list - I had a huge list too (in MMO) but deleted everything because I was doing it wrong - in fact majority of people do.
If you are going to build an email list, focus on creating trust with your subscribers by providing valuable content. So this way, even if they are on...
1) I target:
U.K.
Us
Canada
New Zealand
Australia
Ireland
2) I use google keyword tools with keywords of 100 or more monthly searches on average.
However, I do not add more than 250 keywords per campaign, because it will be hard to optimize.
Just had a problem with Bing today. I won't be going into much details about the problem.
But I contacted support and complained about how distressing the situation is.
Guess what? They added a free $100 to my account for the inconvenience.
Like, who does that? I just can't see how people...
If you are clean, as in good advertiser, you will have no problem with bings.
1) They must be doing something really really wrong, like trying to defraud them of free clicks via free coupons and account
2) Bing is way lenient than google, Facebook and yahoo, just to be clear. So I have no idea...
I prefer Quality and good consistent ROI over volume (Volume traffic is actually not that difficult to get). And let me tell you, bing got traffic (depending on the niche). I can easily get over a 1000 targeted quality clicks per day (I actually did) on bing for just one campaign.
But again...
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