Old domain could be better if you use it for similar website. However old domain could be in Google sandbox or even be banned from Google. You have to be careful.
You choose Joomla so you choose bugs and frustration. This is very bad script. However nobody create professional CMS system for free or application to create such CMS systems yet. I mean really hi-end stuff. And this is really sad because we have no choice but to use Joomla, Wordpress, Drupal...
There is no such thing like 'over optimize'. Optimize is good, just people dont understand what it is. Optimize do not mean a lot of headers, border text, keywords, tags cloud etc.
most free scripts are buggy. The most know example is free CMS systems - none is good. Free scripts are handy but only small, not complex like plugins etc.
HTML standards, light CMS and proper code, this is also important. Heavy and buggy website (created with online web builders, Wordpress, Joomla etc.) will not index well in Google.
PR is dead rating. Google always talk about it but PR have nothing to do with search results in these days. Just check some word in Google and PR of top10 search results :)
Professionals don't use Joomla so it hard to find any agency 'specialized in Joomla'. But they will offer you self made modern CMS, way better solution.
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