I think the problem might not be in the design of the t shirt but on your landing page, you are getting 3% from facebook but them people go to your page your are only getting 0.22% you might want to change a few things just to see if it improves
Finding a low competition niche is really hard, the only way to do this in niches with a lot of interest is to go super niche choose a focus develop it, earn money and then start growing from there.
For example, if you want to enter the make money online niche or IM, you can go more niche by...
The thing with SEO vs PPC is how fast you want to see results. SEO is better if you are looking for the long run and you should always try to have at least some basic SEO in your site. PPC is better for fast results.
For your site, I think the best PPC platform would be Facebook, Google and...
The way to make money from PPC is to drive people to a website, and offer them something to buy, If you have a product you can sell it or promote as an affiliate, with PPC you need to be careful with your ROI. To find the best affiliate options I suggest using Clickbank and sort the gravity find...
Finding unsaturated is hard, what I do to find ideas is create a list of things I think people might like and I'm interested, then start researching on Amazon, google, keyword research, Flippa, forums, just to see if it is a profitable and viable niche.
Always try testing different things, if you are going to use facebook, use different pictures to see what works best, the same with bing, change the text on your ads, the order. simple things like this can have a huge impact, and you donñt even need to have extra budget
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