I do not more stick with SEO automated tools, mostly go ahead with manual. However, I am using tools to do analysis, like SEO Quake and etc. Those are really helpful.
First of all you have to make sure that you are fine with the onsite SEO, such as with your meta tags info and keywords as well as with the your content. Then you hve to follow other methods to get more backlinks to your site. Such as article submission, blog comments, blog creation, forums...
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