Hi Knackworst. CTR is dependent on a number of factors. How targeted is the banner to the content on the page? Does the content lead into the banner click? For example, if there were a blog talking about new Spring fashion trends, a high CTR would be seen if the banners advertised a retailer's...
1. Conversion Balance - Many inexperienced affiliate managers focus too heavily on clicks in regard to display ads. While it is fairly easy to garner clicks with an ad through unclear or misleading messaging, having a good balance of impressions to clicks vs. clicks to sales will ensure a high...
There are many factors here. Do the banners speak to the target demographic of the content on the page? Do they adequately communicate the offer? Does the landing page forward the sales process with a consistent theme from impression on the banner through to the sale on the site? If you have a...
Adobe Fireworks is probably your fastest option. Abobe isn't supporting the software much longer, but it is about 30% faster than Photoshop due to interface efficiencies. It doesn't have as many options for refinement, but you can still get a good result.
My company, BannerLala.com creates good banners, but we don't work with adult material. Very consistent results, over 10 years experience employed at a major advertising agency, and super fast turnaround. If you'd like to make your own, I'd recommend Adobe Fireworks. It's more efficient and...
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