Good start, keep it up. I would to recommend you to look up for ipyxel site, as this guy who runs this website has great POF tools, that help you to understand POF better, and will help you to optimize your campaigns fast. I'd like to recommend his POF traffic tool, which can help you to view...
Let me correct you:
Social, isn't posting links on facebook, myspace etc ..Social stands for Social PPC like Facebook Ads, POF ads etc
So display traffic is not FB ads, display pretty much stands for media buying (CPM banner ads)
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