Linda - actually, I read that article before making my post this morning. It's a great article, and was one of the reasons I asked at what level conversions should be.
They do have a PPC program that's been successful, but not sure if that means traffic or conversions. I'm still gathering...
Good morning.
I've been asked by a merchant to evaluate their affiliate program. They have tons of traffic, so I believe the problem is conversion.
Does anyone have guidelines to share for conversion rate standards? What percentages are poor, average, good?
Without going into alot of...
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