Before you do the on page optimization , list the set of keywords that you will be using for your promotion. Then the choosen keywords should be place on your meta tags, like on your title (which is very important), meta description and meta keywords.
For me i manually submit my article to artcle sites and social bookamrking sites. Where i can place a link going to my site using the anchor text or the targeted keyword.
to build traffic for your site you ned to target your major keywords to get ranked in SE's. Where you can get organic traffic. So how would you that? In creating a page always consider your visitors, make a simple design for your site and give a useful information for the users.
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