The best product, is what you expert on it.
Once you in your line, easy for you to promote and explain to others.
What around you is just guide and final decision is up to you.
Ask yourself, not simply follow others without knowing your strength and improve your weakness.
Hi Kenpanchi,
Why don't you add in time schedule running since you just target for Canada.
Example you stop adword running at night then it will optimise on the peak hours.
Another thing, revise again your keyword and title of adword. Think something interesting where people will click...
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