I would say Google AdWords. They are by far, the most sophisticated of the bunch in terms of features that they offer to advertisers. They are also among the best when it comes to monitoring traffic quality and click fraud. Many of the smaller tier 2 ppc services offer little to no click fraud...
If I have the budget to do so and the space I am advertising in isn't too painfully competitive, then I would say PPC. Not only are the results more instant, once you get your campaigns running smoothly and profitably, they are a more reliable stream of traffic as opposed to SEO. With SEO, you...
The publishers and ad networks brought this upon themselves. They abused people's computers and browsing experience with pop up ads back in the late 90's which resulted in all the major browsers coming with built in pop up blockers. They didn't learn their lessons from that, and continued to...
It's been a few years since I last used 7Search, but generally speaking their traffic converted at a much lower rate than Google AdWords traffic did. And worse yet, their campaign management tools are way more rudimentary and nowhere near as sophisticated as Google AdWords, so you aren't able to...
If you think about it, folks who are using bid management services have to first redirect the user through the bid management tools URL for tracking purposes, which then redirects the user to their ultimate landing page URL - it's that landing page URL which needs to match the display URL in the...
Google AdWords reps will recommend that out of the gate, you go aggressive with your bids to build up click data as quickly as possible, then start adjusting your bids appropriately based on their conversion rates and profitability. Of course this means you're losing a good amount of money up...
I've been doing paid search since 2003, so a majority of the time I've done it all manually, based off of a pricing model that I created which tracked the performance of individual keywords and ad groups and campaigns and calculated out a maximum Cost Per Click that I could pay and maintain my...
Just wanted to say hello to everyone. I am new to the forums, and came here on a recommendation from another blog, now that IMGrind forum has closed down. Look forward to chatting with you all!
Not many of my friends share the same interests in web development and internet marketing that I do, so I certainly bring this stuff up on deaf ears. They usually get annoyed and we change the subject. In all honesty though I don't feel too bad about it because there are certainly things they...
Nah, none of my sites are that important. I would just let the domains expire and the sites go dark. For sites that I build for employment purposes, I always create the proper backups and try and document everything as clearly as possible so others can pick up where I left off.
I would certainly start it off all by myself, since it really doesn't take that much work to install a forum and get it set up. Plus I know how to do all the graphical work and customization via HTML and CSS, so I don't need anyone else doing that for me. I also work in Internet Marketing so I...
For my personal sites, the weekends is typically when I do give them any attention. For work related sites, I don't touch them over the weekend. I need a break from them otherwise I get really bad cases of creative block, and every little thing I do starts taking forever.
I just started reading about this company recently. Apparently they are offering about 2GB of free wireless internet access each month. You just need to buy one of their refurbished WiFi devices (they're similar to the ones Verizon sells). They are also offering a similar deal with a refurbished...
I highly doubt it. Before their partnership with Yahoo several years ago over Paid Search, they were previously only in the single digits in terms of market share - a distant third behind Yahoo and Google with their paid search platform. When they took over Yahoo's paid search listings they only...
I've worked in internet marketing for years, managing pay per click accounts in the Insurance and Online Education space. Paid Search is a fantastic channel, but the costs have gone up dramatically over the past 10 years, making it even more critical to have your accounts set up properly from...
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