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Thread: EPC or CR??

  1. #1
    mastermind97 is offline mastermind97's Avatar Affiliate

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    EPC or CR??

    Hey guys,
    I wish to clarify this whether when searching for ideal offer in a network, what should you consider the most EPC or CR(Conversion Rate) or both. I am getting confused. Please guide.

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    Steve MaxBounty is offline Steve MaxBounty's Avatar Affiliate Network Representative

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    Re: EPC or CR??

    EPC is a statistic that shows the average Earnings Per Click on a campaign (which can be translated into an average Conversion Rate).

    For example, there is a campaign that pays $10.00/lead with an EPC of $1.00. This also means that on average 1 out of 10 surfers that click on the offer convert into a lead (so the Conversion Rate is 10%).
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    tanim is offline Get your fix Ninja!

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    Re: EPC or CR??

    They are basically the same thing.

    EPC = Payout per lead * CR

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    Jay Wessman is offline Jay Wessman's Avatar Moderator

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    Re: EPC or CR??

    I'd focus more on the EPC.

    Offers with a high conversion rate are good but a high conversion rate doesn't necessarily mean it will make you more money then an offer with a lower conversion rate and a higher payout.

    The EPC (earnings per click) takes into account BOTH the conversion rate and offer payout giving you a better overall idea of how much (or little) you'll make by sending traffic to that offer.
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    K
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    Re: EPC or CR??

    Pretty much the same thing, but EPC is everything for me personally!
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